SEO
Both products generate the technical side for you. There is no plugin to buy and
nothing to configure before it works.
What is automatic
- Meta descriptions — from your page description, or the excerpt
- Open Graph and Twitter cards — so shared links show a proper preview
- JSON-LD structured data — describing your studio as a local business,
which is what earns the richer treatment in search results
- Sitemap — at
/sitemap.xml, updated as you publish - Canonical URLs — so duplicates do not compete with each other
- Image dimensions — set on every image, which helps your layout score
Collections additionally emit ImageGallery markup, and journal entries emit
Article.
What needs you
A description for every page. One or two sentences, around 155 characters.
Written for a person deciding whether to click, not for a search engine.
A description for every photograph. The standalone SEO screen lists which
are missing one. Screen readers and search engines use the same field.
Your location. Fill in the town and region under Settings. It goes into
your structured data and is a large part of how local searches find you.
Redirects
Moving or renaming a page breaks its links and loses its ranking. Add a redirect
instead — SEO & redirects in the standalone admin — and both survive.
If you already use an SEO plugin
On WordPress, if Yoast, Rank Math, SEOPress or All in One SEO is active, the
theme's SEO module steps aside completely rather than emitting duplicate tags.
You do not need to configure anything.
The honest part
Technical SEO gets you eligible to rank; it does not make you rank. What moves
the needle for photographers is location pages that actually describe the venue,
journal entries about real weddings you shot, and being fast on a phone. The
theme handles the third one for you.